The Deselect project was highly complex with a maze of pop up forms, data collection and event tracking. The custom built WordPress website utilises Elementor as the page builder and to create the forms, these are automatically synced to Hubspot and Mailchimp, with Zapier making the connection between the pair.
Each action on the website, such as a button clicked or a form submitted, creates a trigger within Google Analytics, allowing Deselect to drill down and analyse user behavior.
The website is a bespoke design and custom built WordPress website, utilising Elementor to build the pages. The website includes a members area for webinars and events.