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Choosing Who You Work With

One of the most commonly asked queries is ‘how much does a website cost to make?’. Prices vary significantly from one agency to the next, there is no universal pricing structure when it comes to having a website built. There are a number of key deciding factors when looking to choosing a web design agency to build your next website.

Agency vs Freelancer

While this is not always the case, normally choosing to work with an agency results in a quotation for your website build being higher than choosing a freelancer. There are a number of reasons for this being the case, one of them being overhead costs. An agency is likely going to be made up of a number of full-time staff members, with a fixed location and ongoing bills to pay to keep the business afloat. In most cases, a freelancer is able to limit their ongoing costs, often working from a coworking spacing or a home office. Without the worry of paying permanent staff an ongoing salary, this often means that a freelancer can provide a lower quotation.

Cude Design – What one are we?

We are a combination of the best of both worlds, offering you the experience and reliability of an agency while working remotely across the South East of the UK. Cude Design is made up of a team of 7 members, working remotely from London and the surrounding areas. While Covid has created a massive shift in company culture, we have actually been working remotely since 2013. By working in such a manner, our rates remain competitive compared to the majority of agencies based in the surrounding areas who have the ongoing costs of paying for a fixed location.

How Much Experience Does The Agency Have?

‘You get what you pay for’ can also be applied to some extent when looking to choose who to work with to build your next website. A freelancer with one year’s experience is going to be a lot cheaper than a freelancer or agency with 10+ years of experience of creating websites. Choosing someone with the adequate amount of experience comes with the knowledge and pitfalls of building a website, to ensure the process is as seamless as possible.

Our Experience helps with:
  • Planning The Scope Of The Project
  • Meeting Deadlines
  • Managing Communication & Expectations
  • User Experience – Know What Does and Doesn’t Work
  • Knowledgable Advice and Guidance

About Your Project

While choosing who to work with will determine the cost of building your website, your requirements will also determine the investment required. We cover the key questions that will have a bearing on the investment required.

1. How many pages are required?

Whether you are looking to build a new website or redesign a new one, it is a good idea to map out what pages you require. For example, a standard informational website would have the following pages – Home, About, Services, Blog & Contact. You may have more than one Service page, so it is a good idea to write these down, making a note if the Service pages can use the same layout or if they would require a different layout for each one.

The more layouts we need to design, the more time is required to create your website.

2. Who are your competitor’s & what are their websites like?

Your closest competitors set a benchmark as to how good your website needs to look. Depending on your competition, websites you like the look of and your target audience, this will directly affect how much time will be required to design the website.

For example, a Pest Control company targeted a small area wouldn’t need a high end, design-focused website. The core aim of the website would be to ensure that it is easily is found on search engines,  a well thought out user journey and a well-placed call to actions. For this reason, a simple brochure/informational website would be perfect.

Compare this to a space satellite agency, they would be targeting the b2b market, the website should exude professionalism and expertise. In this example, the design phase would be more detailed, with the user experience and core message require more time to create.

3. Do you require any functionality?

Your closest competitors set a benchmark as to how good your website needs to look. Depending on your competition, websites you like the look of and your target audience, this will directly affect how much time will be required to design the website.

A standard brochure or informational website is made up of a number of pages with static written information. Users simple view the website, read the information and then contact you via a contact form, email or phone. Sometimes though you want a website to do a whole lot more than just provide information! Maybe you want your own online store and would require an eCommerce website, or you might require functionality that is more complex and would need further scoping.

Having a rough guide of the desired functions of your planned website is a crucial step to us being able to accurately map the requirements of the website build and to quote accordingly. A full specification would be created outlining the exact functionality of the website and the process of the build.

4. Premium Theme vs Bespoke/Custom Website

When providing a quotation for our clients, we present two possible options to how we can create your website, either use a premium theme or build a bespoke website. We have detailed this in one of our recent posts, ‘When Should I Choose A Bespoke WordPress Website Over Using A Premium Theme?‘. To briefly cover the difference, if we use a premium theme, a lot of the design and development has already been done. It is up to us to restyle the theme for your business and to integrate your branding, imagery written content.

If we were to build a bespoke/custom website, then the project takes longer as our design team works on creating the visuals for the website, then our development team works on developing the website from scratch. Because of the bespoke nature of the build, these types of projects often take longer and require a bigger budget.

5. How big is your business and how many people are involved?

Ever heard the phrase ‘too many cooks in the kitchen? After years of experience, we have found the more people required to provide feedback regarding a project, the more changes and time required to finalise key aspects, such as the design and feedback phases. This often has a knock-on effect of projects taking longer than if we are to work with small businesses with only 1 or 2 decision-makers.

More often than not, larger businesses require more meetings as it is easier to showcase and discuss ideas with everyone in the room at the same time rather than swapping emails with multiple people. A good example of such a project is when a committee of people are involved.

6. How quickly do you need the website launched?

In 90% of cases, whether it be a brand-new build or a new feature added to a website, clients always ask for it to be done ASAP. Often deliberating for an extended period of time, finally giving the go-ahead but costing us a few weeks in which we could have completed the design phase. This is never considered, and the deadline is never changed, this has a knock-on effect on our workload that must be considered when working longer hours to meet the deadline.

The more reasonable a deadline is will directly have a bearing on the overall cost of the project.

The following prices are an estimate for a brochure website: Home, About, Service (use the design multiple times for more pages), Blog and Contact Page. Check out the features below

Premium Theme Built Website

Investment From £3,295 excl VAT
  • Built Using WordPress
  • Premium Theme
  • Quick Set-Up
  • WPBakery Page Builder
  • Google Analytics & Webmaster Tools
  • Responsive For Mobiles/Tablets
  • Security & Monthly Maintenance From £40 p.m (optional)
Get Started Here

Bespoke/Custom Built Website

Investment From £6,295 excl VAT
  • Built Using WordPress
  • Bespoke Design
  • More Flexibility & Options
  • Custom Development
  • Customised Elements WPBakery Page Builder
  • Google Analytics & Webmaster Tools
  • Responsive For Mobiles/Tablets
  • Security & Monthly Maintenance From £40 p.m (optional)
Get Started Here


How Much Does Website Hosting Cost?

Website hosting depends on the size and the volume of traffic the website receives. For an informational website that receives an average amount of traffic, our website hosting is an annual fee of £275 excl VAT per year. For larger website, such as an e-commerce website with a moderate amount of traffic, then our website hosting starts from £375 excl VAT per year.

How Much Does WordPress Security Cost?

Updates are released regularly in regards to the installation of the website and its functionality. Because of this, the website must be maintained to ensure it remains secure and protected against attacks. We offer a monthly service that includes the following:

– Premium WordPress Security
– Cloudflare Integration
– Updates of the WordPress installation and plugins with the first week of each month
– Weekly website backups

This is billed at £40 per month excl VAT.

How Much Does Ad-Hoc Website Support Cost?

If you require ad-hoc website support, then we can offer this to you on an hourly rate. Simply email us with the tasks that you wish for us to review and we will provide a quotation for how long the work will take to implement. We offer ad-hoc website support at £75 per hour excl VAT.

How Much Does A WordPress Website Cost To Make?

The cost of making a website largely depends on a number of factors, as outlined in this blog post.

A standard informational website made up of between 5 – 8 pages can usually be created for an investment starting from £1,995 excl VAT.

A website that is more complex and requires additional functionality would require further investment. A full brief and scope of the project would need to be detailed and we can then provide a quotation for the website cost accordingly.

How Much Does An Ecommerce Website Cost?

The cost of building an eCommerce website is dependent on a number of factors. We have written an article outlining the details of our website costs for building an eCommerce website using WordPress and WooCommerce. You can read this article here: How Much Does An Ecommerce Website Cost To Make?

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