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A website design brief template is a document that provides designers with the necessary information needed to complete a project. This document should be clear, concise, and complete. It should answer any questions that the designer may have about your project. Without a good brief, designers will often make assumptions, leading to problems later on. Plus, a well-written brief can save you time and money by getting the project started on the right foot.

In addition to keeping everyone on schedule, this guarantees that the project is done to the highest possible standards. If you want to create a fresh new website, it’s important to take the time to create a good design brief. This article will explore what a design brief is and why it’s important. We’ll also take a look at how you can create one yourself. Let’s get started!

Website Design Brief Template

What is a website design brief?

Creating a website design brief is an essential step in designing a website. It helps to determine the goals of the website and the specific requirements of the business or organization. Once the brief is created, it provides a roadmap for developing the website to meet all of your requirements.

A good website design brief is a document that contains all the information a web designer needs to know to start working on a new project. This includes the client’s goals and objectives, target audience, tone and style, content requirements, functionality requirements, and other relevant information.

The design brief should also contain the designer’s initial ideas and concepts for the project. Once the brief is complete, it can be used as a blueprint for the entire website design process. You can ensure that your website project gets off to the best possible start.

Why Write a Web Design Brief?

Website design writing can be tedious, but it’s essential for the project’s success. A website design brief describes the project’s objectives, client expectations, and design needs.

Without one, finding the right designer, determining what you need, and developing a proposal that meets all your needs can be challenging. Writing a web design brief can streamline the process and ensure that the project meets your expectations.

Additionally, by understanding your business and target audience, you can write more clearly and specifically about what you need from a website design. So, get started – web design brief writing is worth the effort! let’s check out these 13 steps of the website design brief template.

1. About Your Business

At first, A company profile or business overview is essential for helping the entire design team become more familiar with your brand and its values. These details determine the direction of projects, so it’s essential to include them in all briefs!

What sector/niche are you in? What do you do? What will make customers want to buy from you again instead of your competitors? Answering those simple questions will form the basis of your web design brief and allow a web design company to understand your project quickly.

A good idea would be to provide plans on how you expect future growth can occur – this will enable your web designers to get an early start when designing new materials/ campaigns, etc., which are helpful later down the road due to changes in trends, target markets, and other brand-related news.

2. Project Goals

Before starting the web design process, it is important to define the project’s objectives and goals. This will help you develop a plan of action that will achieve them while considering the various needs of your target audience.

It is important for any website design to have a clear focus on what the goals of the project are. This allows for a practical design that stays within scope and highlights what is most important to the client.

Some common goals that clients want their websites to achieve can include

  • increasing brand awareness
  • online presence
  • subscriptions, and sales or generating leads and inquiries

When setting goals for a website project, the existing website is another important thing to think about (if there is one).

You can evaluate what worked well or didn’t work so well in order to create a new design that improves upon the old one. By taking the time to understand the project’s goals, you can create a successful website that meets the client’s needs.

3. Design Requirements

When building a website, it’s important to understand the design requirements and specifications from the outset clearly. This will help you avoid unnecessary revisions or scope creep and save additional costs. You’ll need to include in your design requirements and specs: site login credentials, user registration management, and more. The specific features will be determined by the site you’re building.

  1. Site Login Credentials
  2. User Registration Management
  3. Technical Requirements
  4. Accessibility

Including design requirements and specs upfront can help avoid scope creep and save any additional costs. You can also help ensure that the website is built according to your project specifications. This will help to avoid any potential problems or misunderstandings down the road.

4. Define the Target Audience for the Site

Audience research is a critical step in web design, as it helps to ensure that the site resonates with its intended users by gathering demographic and psychographic information so that designers can gain insights into the target audience’s age, gender, values, and media consumption habits.

This data or information can then be used to tailor the site content and design better to meet all the preferences and needs of its users. In addition to helping to improve the user experience, it also helps boost conversion rates by making it likely that users will find what they are looking for on the site. As a result, properly researching and understanding one’s target audience is essential to designing a successful website.

5. Collect some references?

When starting a project with a designer, it is helpful to collect some references to give them an idea of the style you are looking for. This could be anything from images and colors to fonts and shapes. If your own a brand, share existing visuals like corporate colors or pictures that will help you to get a feel for your client’s product.

As a business owner, If you are starting from scratch, find examples that you think would suit the most. Showing the designer what you do not like is also helpful in preventing frustration later on. Doing this can set the bar for your expectations and help the designer create a better result.

6. Design Key Pages / Sitemap

Building a good website is not an easy or straightforward task. You need to know what pages you want on your site before starting so that process can go smoothly from start to finish! Your web developer or web design company can help with this by estimating how many pages there’ll be in total and recommending the best way to organize them for easy navigation so that users have no trouble finding whatever they’re looking for!

Then, your web design company can tell you how to set up these pages to make your site easy to use.

For example:

Home Page

About us




Privacy Policy Page

Contact Us Page

7. Create a Project Timeline or Schedule & Deadline

Creating a website design brief is essential for any website project. Not only will it help to outline the entire project, but also it will serve as your roadmap to success. By doing this, you’ll be able to keep everyone on track and avoid costly overruns.

For example, if you need to design a website, you’ll need to allow time for research, wireframing, design, development, testing, and launch. Each of these tasks will take a certain amount of time. And most importantly, you should be realistic about how long each task will take. Timescales are definitely important when it comes to your web design project.

As a rough idea, a standard portfolio website typically takes four weeks to complete (3 weeks for the custom designs and five weeks for the build and testing). Depending on its complexity, an e-commerce website will generally take between 7 and 12 weeks to create.

In fact, timescales should really be dictated by your web design company after they’ve gathered all your requirements. But if you’re struggling to think when you really need your new site, ask your web design company what their typical turnaround time is. That should give you a good indication of when you can realistically expect your new website to be completed.

new website project

8. Structure & Content

In this section, you should provide your designers with a general overview of the website’s structure and content. This might include how many pages, the types of content featured on each page, and any other relevant information. Again, it’s most important to be as specific as possible so that the designer can create a website that meets your needs.

9. Hosting and Maintenance

From the onset, it is most important to discuss hosting and maintenance arrangements with your web design team. This way, any potential problems that may arise will be identified and dealt with quickly and efficiently.

When choosing a web design agency, you’ll want to consider how much support you’ll need moving forward. Typically, agencies will host your website for you, but if you have other hosting arrangements, please detail these in your website design brief. You’ll also want to consider how much ongoing support you’ll need.

Most agencies provide a certain amount of support for free, but additional support may come at an extra cost. Finally, think about what kind of help you might need in the future and whether or not the agency can provide that for you.

Ensuring that all of these details are included in the brief prevents confusion down the line, ensuring a smooth project progression from start to finish.

10. Technical Features & Requirements

In this section, you should outline any technical features or requirements essential for the website. This might include eCommerce website functionality, payment gateway integration, membership areas, forums, etc. It’s most important to be as specific as possible so the designer can create a website that meets your needs.

List the most important technical points about the project.

Do you need web hosting?

What is the domain name for the new site?

Do you need search engine optimization?

Do you have specific needs from an SLA (Service Level Agreement) about backups, guaranteed uptime, etc.?

Determine if you need email addresses for your website and, if so, what provider you would like to use. Changing email providers can be difficult and risky, so it’s best to stick with what’s working if you don’t have a specific need.

Do you have any special technical requirements? Do you have any particular technological needs?

11. Web Design Budget and Timescales

As a business owner, Your website design is one of its most important features. It can make or break a first impression with potential customers, so it’s important to set a budget that reflects your priorities.

If you are on a tight budget, you may need to focus on more basic designs that use templates and a Content Management System. This can be a cost-effective way to quickly get a website up and running.

Working out timescales for a new or current website can be tricky. It would be helpful if you allowed enough time for planning and specification, web design, development, and content population, but you also don’t want to delay launching the site for too long.

Ideally, you should allow around 1 to 2 weeks for planning and specification, 2-3 weeks for design, 4-5 weeks for development, and 4-5 weeks for content population and initial testing. However, if you have a specific deadline to work to (perhaps a product launch or another marketing commitment), then you may need to adjust these timescales.

Budgeting for a new website can also be tricky. You need to consider the costs of initial site design and development, web hosting, ongoing support and maintenance, and digital marketing.

But if you have more money to spend, you can go for more complicated designs or high-end services, like solutions that are built just for you. This will make your site look different and make it stand out.

12. Project Deliverables

Your website brief should always include a section on deliverables. This is important because it helps everyone involved understand what is expected of them and keeps the project on track. The project deliverables are the agreed-upon objectives between you and your designers.

This includes items such as the website, blog posts, case studies, and so on. In brief, it is important to have these to keep everyone on the same page and avoid delays in the website launch.

13. Measuring Your Success

When you’re looking to create a website, it’s important to have a clear idea of what you want it to achieve. That’s where a digital agency can come in handy – they’ll know exactly how to design and develop a website to help you reach your goals.

Of course, Cude Design will need specific information to do its job well. This includes details on your target audience, what you want the website to achieve, and any success metrics you have in mind.

In addition, you’ll also need to think about how you want to measure the website’s activity and performance. This could include email capture rates, bounce rate, time-on-page, landing pages, keywords, search terms, and sessions. With this information available, Cude Design can develop a strategy to help you achieve your desired results as a web design agency.

The Benefits of Having a Website Design Brief

In fact, A website design brief is an important document that helps ensure a website project’s success. By outlining the project goals and requirements, a design brief helps to provide a clear direction for the website design process. Some of the key benefits of having a website design brief include:

1. Clarifying project goals and requirements  

One of the main benefits of a website design brief is that it helps to clarify project goals and requirements. This is especially important for clients who might not know much about how to make a website.

The design brief can help to define what is expected from the designer, and it can also help to outline specific project goals. By clearly understanding project goals, the client and designer can work together more effectively towards achieving them.

2. Improving communication between client and designer

A well-written website design brief can also help to improve communication between the client and designer. This is because a good website brief provides a common understanding of what is expected from both parties and can help avoid misunderstandings during the design process. Additionally, a good communication flow between client and designer can lead to a more successful website outcome.

3. Facilitating creativity and collaboration

A successful web design project can also help to facilitate creativity and collaboration between the client and designer. By having specific requirements outlined briefly, both parties will better understand what is needed from them during the design process. This can lead to more efficient and creative collaboration, resulting in better website design.

4. Cost in control

Helping to keep costs under control. By providing a clear outline of what is required, a design brief can help to prevent unnecessary changes and revisions, which can help to keep costs under control.

In Closing…

Overall, providing a web design brief is important to ensure that your project runs smoothly and on schedule. By providing your design agency with as much information as possible, you can avoid any potential delays or misunderstandings. By outlining the project goals, target audience, key features and timeline, and budget, you can ensure that your designers involved in the project are on the same page from start to finish.

Following the 13 steps outlined in this blog, you can create an effective website design brief that will help you to get the most out of your website design project. Make sure to check back for more helpful tips on website design as we continue to expand on this topic.

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