When it comes to writing blog posts for your WordPress site, the goal is for people to actually see and read it. To reach a wider audience and get your blog post to people who otherwise would not have found it through organic search, you should be using social media to share and promote each post.
No matter how well written your blog posts are, it can be difficult to get the page views you want without a strong social media presence. There are a number of ways you can share your blog post to social media, including auto posting which saves you the time it takes to make individual posts for each platform and share them manually.
WordPress auto post plugins are a way to streamline the process of sharing your content direct to your social media channels without much thought or effort required.
How do auto posting plugins work?
There are multiple auto posting plugins available for WordPress websites that can configure to all of your different social platforms including: Facebook, Twitter, LinkedIn, Tumblr, Pinterest etc. Many of the base versions are free, however, you can pay a fee to have a more comprehensive plugin that will shorten URLs and generate hashtags etc.
To auto post, you simply activate a plugin and choose which social media accounts you would like to post to once your post is published. That way you can forget about manually posting to your social channels as new content will be automatically posted for you.
However, when using an auto post plugin, you should still monitor your shared content. For example, if you publish numerous posts, you don’t want to be that annoying person who is spamming people’s social feeds. To ensure this doesn’t happen, you need to find a plugin that allows you to set limits on how many posts are shared to your accounts each day.
Why auto posting may not work in your favour
Overall, auto posting can seem like a hassle-free way of sharing your blog posts without much effort at all. However, engagement and page views may suffer if you don’t focus on your social media content as much as you have the blog post itself.
Firstly, cross-posting or posting the same content across multiple social accounts isn’t the most efficient use of social media. Each social media platform has specific features that need to be utilised in a way that works for your blog post. For example, on Twitter you are more likely to use Hashtags than you are via Facebook and people’s handles or @replies may be different across different platforms.
As well as different features, social platforms also have different audiences which content needs to be tailored to. If you want to reach your target audience on Facebook, you can share more long form text and choose to boost to a demographic of your choice. However, Twitter has a character limit, so you need to ensure you condense posts in an engaging way with hashtags where appropriate. These social platforms including Instagram and Tumblr for example need to be treated in a different way than say LinkedIn, a more professional social media platform.
How should I share my blog post to social media?
When sharing your blog post to your social channels, you want the tone to suit the platform whether that be professional or more friendly and chatty. You should also consider the length of the post. On Facebook people are more likely to read long form text than say on Instagram.
It can also be beneficial to use different images across different platforms depending on which you think will receive the best engagement. For example, Instagram is a photo-based app, so using the stronger, more eye-catching photo will be the best use of the platform.
Posting in the moment can be beneficial as more often than not you can tie your caption in with current news or information if your blog allows you to do so, however, that’s not to say scheduling a post is bad. There are numerous scheduling tools that you can use across different platforms that allow you to be in control of the post, tailoring it the platform, yet still automatically posting it for you. This allows you to use each platform efficiently, maximise blog views and get the full potential out of your social accounts without the pressure of posting in the moment.
Although auto post plugins for WordPress seem attractive from a simplicity point of view, creating you own posts and tailoring them to each platform yourself is more beneficial and will allow for optimal engagement. Cross posting and posts with no personality are less likely to be clicked on and more likely to be scrolled past if they seem scheduled and robotic. Tailoring your posts doesn’t need to take hours, it can be minor changes that make a big difference and improve results.
Always remember when posting for both your blog posts and social media ‘quality over quantity’.