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Without a doubt, the most common question we get asked is how much a website costs. A quotation for a website really varies from agency to agency and is largely dependent on their experience. In this blog post, we breakdown the biggest factors when providing a quotation.

How many pages are needed and what functionality is required?

Whether you require your current website redesigning or you need a completely new website built, the first step should be to decide what pages you require for your website. Begin to create a list of pages required and this will be the foundation of your project brief. Some pages could possibly use the same layout, for instance, you may have a number of service pages which can look similar. For example, a standard brochure website could consist of a Home, About, Services, Blog and Contact page.

While creating your sitemap, it is essential to make a note of any functions required, for example, an advanced search feature, a pop-up message or anything else which requires development.

Depending on the sitemap, the pages required and functionality, this will directly effect the investment required to build the website.

What are your competitor’s websites like and who are your target audience?

Your closest competitors set a benchmark as to how good your website needs to look. Depending on your competition, websites you like the look of and your target audience, this will directly affect how much time will be required to design the website.

For example, a Pest Control company targeted a small area wouldn’t need a high end, design-focused website. The core aim would be to ensure the website is found on search engines, well thought out the user journey and well-placed call to actions. In this instance, a premium theme would be suitable.

Compare this to a space satellite agency, they would be targeting b2b, the website should exude professionalism and expertise. In this example, we would recommend creating a bespoke design.

The target audience and your closest competitors directly affect how long is spent on the design phase.

Premium Theme vs Bespoke Website

When providing a quotation for our clients, we present two possible options to how we can create your website, either use a premium theme or build a bespoke website. We have detailed this in one of our recent posts, ‘When Should I Choose A Bespoke WordPress Website Over Using A Premium Theme?‘. To briefly cover the difference, if we use a premium theme, a lot of the design and development has already been done. It is up to us to restyle the theme for your business and to integrate your written content.

If we were to build a bespoke website, then the project takes longer as our design team works on creating the visuals for the website, then our development team works on developing the website from scratch. Because of the bespoke nature of the build, these types of projects often take longer and require a bigger budget.

How big is your business and how many people are involved?

After years of experience, we have found the bigger the business, the more people involved, and this results in things taking a lot longer. The reason being is that more people are involved in providing feedback and making decisions. This often has a knock-on effect of projects taking longer than if we are to work with small businesses with only 1 or 2 decision-makers.

More often than not, larger businesses require more meetings as it is easier to showcase and discuss ideas with everyone in the room at the same time rather than swapping emails with multiple people. This sometimes can result in miscommunication. This also applies to previous projects when working with charities who have a committee. Typical this involves more than one voice providing feedback and can result in the project taking longer.

How quickly do you need the website launched?

In 90% of cases, whether it be a brand-new build or a new feature added to a website, clients always ask for it to be done ASAP. Often deliberating on deciding to proceed, finally giving the go ahead but costing us a few weeks in which we could have been producing the work. This is never considered, and the deadline is never changed, this has a knock-on effect to our work load which must be considered when working longer hours to meet the deadline.

Below we provide a better understanding of ‘How much a website costs?’ and what is included in a package for a brochure website. All our websites are built using WordPress which allows you to easily manage the content of your website.

The following prices are an estimate for a brochure website: Home, About, Service (use the design multiple times for more pages), Blog and Contact Page. Check out the features below

Premium Theme

£ 2,495

Excl. VAT - One Off
  •  Built Using WordPress
  •  Premium Theme
  •  WPBakery Page Builder
  • Google Analytics & Webmaster Tools
  • Responsive For Mobiles/Tablets
  •  Security & Monthly Maintenance From £30 p.m (optional)


£ 4,995

Excl. VAT - One Off
  •  Built Using WordPress
  •  Bespoke Design
  •  Custom Development
  •  Customised Elements WPBakery Page Builder
  • Google Analytics & Webmaster Tools
  • Responsive For Mobiles/Tablets
  •  Security & Monthly Maintenance From £30 p.m (optional)

Additional costs; Hosting and Monthly Maintenance explained

There are two costs which could be additional and they all depend whether you decide to host the website with ourselves. Hosting is a server which stores all the files which make up your website. When a user wants to view your website, they are viewing the files on the server. It is basically where your website lives 🙂 All websites built by Cude Design are hosted on our own, managed dedicated server. Hosting is charged on a yearly basis from £225 excl VAT.

We also offer a monthly maintenance package, the reason we do this is as follows: WordPress and the plugins which make up your website need to be updated regularly. If they are not, this can lead to the website being vulnerable to attacks, if one gets attacked then it could affect our other client’s websites on the same server. The following items are provided on a monthly basis at £30 p.m excl VAT.

  •  WordPress and the plugins updated within the first week of each month. This means your website stays up-to-date and any improvements to security by either WordPress or the plugins will be implemented.
  •  WordPress security will be activated to secure the website against attacks and hacks. Anything on the internet is vulnerable to such attacks, by doing this, your website is regularly scanned for malware.
  •  Weekly backups are made of the website database and full backups are made on a monthly basis. This ensures that if something does happen from an attack, we should be able to restore to a previous time.

Want to discuss your project? Simply fill in your details below and a member of our team will be in touch!

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