Over the years, similar to many of our clients, we have amassed a nice collection of domain names. Whether these are for a new idea or they might have been purchased to supplement your main website. We have purchased many ‘optimised’ domain names with the idea of creating a separate website advertising our services focusing on a particular area.
An example of this is we purchased the domain ‘webdesignguildford.co.uk’ in December 2014. In the following 6 weeks we picked up a number of different domain names which we hoped would pick up further traffic which Cude Design may have been missing.
8 months on and ‘webdesignguildford.co.uk’ is still not finished and is currently sitting on page 10 of Google for ‘Web Design Guildford’. It has made us ask ourselves ‘Does my business need more than one website to advertise our services?’.
After much consideration and time spent building ‘webdesignguildford.co.uk’ we have come to the belief that the time and effort spent is misplacedy.
Key points to consider
Are you updating the blog on your current website? If not this money should be spent ensuring you have at least one new blog post per week.
To reap the rewards of creating a satellite website it will take many months, effort and possible funding. Just think what you could do to improve your own website with the same amount of energy and investment.