‘Content is King’ has long been the cry of SEO experts and web design companies, and . It’s vital if you want to drive organic traffic to your website, and in the context of CBD products, it is one area that you can afford to overlook.

We’ve written about different ways to grow traffic to your CBD website here, touching on the importance of regular blog content and content collaborations as part of a broader strategy to grow your site’s traffic. Today we want to get into a bit more detail on why fresh content for your CBD site is important, what to watch out for, and how to get started.

Using Content to Drive Traffic and Sales

Top SEO specialist Matt Diggity recently released his article on the importance of good quality copy for rankings and conversions. He’s recognised as an expert in his field, so if he thinks it’s important, it’s probably worth paying attention.

His key points are that good quality content, aside from its ranking benefits, also:

  • Gets people reading on your site
  • Ensures that they continue reading until they get to your Call to Action
  • Improves your conversion rates

If you’re in the CBD industry in the UK, you know that you’re limited in the channels that you can use to generate traffic for your site because Google AdWords and Facebook Ads aren’t available. This leaves quality content as an effective, evergreen option that will continue to reap the rewards for months and years to come. And content can be repurposed for forum posting, YouTube and podcasts and other outreach efforts.

A Done-For-You Content Service

You might be asking yourself if content creation is so effective, why aren’t more CBD companies doing it? There are two main obstacles to getting started:

1. The Effort Required

The time and discipline that it takes to write good quality content can stop business owners in their tracks before they’ve even written the first sentence. This makes it the perfect task to outsource where a specialist team can get the job done on schedule without you having to worry about it. They’ll ensure that they article is SEO-optimised so that the content has the best chance of ranking.

2. Compliance Requirements

In the UK, CBD companies need to be in compliance with the MHRA (Medicines and Healthcare products Regulatory Agency). Their exacting requirements limit the scope of what can be covered on a CBD company’s blog.

This is where a fully done-for-you content creation service comes in. If you’re looking for fresh content for your website or blog, why not ask the professionals? With experience in compliance requirements, and commitment to high quality, interesting content, our in-house writing team can help give your site the boost it needs.

We offer content that is:

  • Fully compliant
  • Unique, interesting and engaging
  • SEO-optimised for your keywords
  • Perfect for use on your own website, for guest posting or for promoting your site on platforms such as Medium.

Important Compliance Requirements

To write content in the CBD niche is both an art and a science. There are exacting requirements set out by the MHRA on what can and can’t be covered and this needs to be combined with an interesting, engaging approach that is useful to prospective buyers. Some limitations include:

Medical Claims

Any medical claims or inferences are not permitted because CBD is sold legally as a food supplement only. This means that you cannot make medical claims or suggest use as a treatment without a licence.  This includes referencing the traditional use of cannabis as a medicine or using the term ‘medicine’ presents a non-medical product as medicinal, which requires a licence. It is also not permissible to link to any statistics or studies citing the benefits or uses of CBD.

As a food supplement, you cannot make a statement such as ‘CBD helps with health conditions’, CBD cannot restore, modify, enhance or promote any bodily function or state. It is also not permissible to make reference to any potential health risks that may arise as a result of not taking CBD. It is permissible to refer to the product’s ability to support and/or maintain health and wellness.

Endocannabinoid System

When suggesting a relationship between CBD and the Endocannabinoid System (ECS), it is not permitted to refer to any specific functions, nor is it permissible to refer to the role of the ECS. Health claims are only permissible if they have been authorised and approved by the EFSA as per regulation (EC) 1924/2006. Currently, CBD has no approved health claims.

Organic Claims

Many companies label their CBD products as ‘organic’ when, in fact, they are not. In order to market a product as ‘organic’, it needs to have been certified by an authorised third-party lab. Many CBD products are produced organically but have not been certified. In these cases, the products should be labelled and promoted as ‘organically grown’.

CBD for Pets

Under the guidelines set by the Veterinary Medicines Directorate (VMD), it is no longer legal to buy or dispense CBD for pets without a prescription. CBD companies cannot sell, market, or suggest use without the relevant license.

CBD Isolate

CBD isolate can only be used in vapes and cosmetics in the UK. As per the restrictions set out by the EU’s Novel Food Regulation, CBD sellers cannot suggest the use of CBD isolate in oral products. Note that customers can use CBD isolate orally, but a company may not sell, market, or suggest oral use.

THC Levels

The current legal level of THC in the European Union is 0.2% in the growing plant.

MoDA Exemptions

Industrial hemp from which CBD is extracted is not exempt from the Misuse of Drugs Act 1971. The only parts of the plant that are non-controlled are the stems and the stalk of the mature plant once it has been separated from the plant. Everything else is classified as cannabis, and as such, it is a Class B drug, whether it is hemp or marijuana. This includes the flower/bud irrespective of the level of THC. In the EU, the use of hemp flowers is permitted.

Reviews

It is customary to see reviews on CBD websites, and it’s something that clients rely on to make purchase decisions, but not all companies can use review facilities. If customers leave reviews on the website that feature medicinal claims, they cannot be published. If companies are not able to moderate the reviews, then they cannot be linked to or referenced. This includes independent third-party websites such as Trustpilot. These requirements are strictly enforced by the MHRA who use reviews in their determination process.

If a done-for-you service is what you need to get serious about quality content to promote your CBD company, we’d love to have a chat to discuss your content needs. Please give us a call on XX or fill in the contact form and we’ll set up a time to chat.

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